Excelsior Marketing Partners
Market research & analytics — for B2B tech

Research that ends in a decision.

Excelsior Marketing Partners is a senior-led research and analytics firm for growth-stage B2B technology. We turn market, buyer, and competitive evidence into calls you can make with confidence — fast, and with a partner who stays on the account.

Start a conversation See how we work
The difference

The big research houses sell you a senior partner, then staff the work with juniors who ship a data dump. We don't. A partner runs your engagement end to end — and what you get back is a decision, not a sixty-slide deck.

Services

Two halves of one answer.

We field our own research and analyze the data you already have — so the evidence behind a decision is complete, not partial.

Primary research

We field it
  • Buyer & ICP research
  • Win/loss analysis
  • Market sizing — TAM / SAM / SOM
  • Pricing & packaging (conjoint, Van Westendorp)
  • Message & positioning testing
  • Brand & category tracking

Marketing analytics

On your data
  • Segmentation & ICP scoring models
  • Funnel & pipeline attribution
  • Marketing-mix & channel ROI
  • Competitive & market-intelligence dashboards
  • Voice-of-customer & churn analysis
  • Always-on measurement
Approach

How an engagement runs.

Every study is built backward from the decision it has to serve.

01

Frame the decision

We start from the call you need to make, not the data we could collect. The decision defines the study — its questions, its method, and what "done" means.

02

Gather the evidence

Primary fieldwork, your first-party data, or both — sourced and cleaned to a standard you can defend in front of a board or an investor.

03

Deliver the finding

One clear finding, the confidence behind it, and the implication for what you do next. No decoding, no forty slides of exhibits to wade through.

04

Support the call

We stay in the room while you decide, and we're there when the follow-on question lands — because the first finding usually raises the next one.

Where most engagements start

Two studies that pay for themselves.

Win/loss analysis

Know why you win and lose.

Understand exactly what happens in your deals — the real reasons buyers choose you or a competitor. Fast to stand up, immediately useful in the boardroom, and built to run continuously as an always-on program.

Market sizing for a raise

A TAM your investors believe.

A defensible TAM / SAM / SOM with the methodology to back it — the kind of sizing that survives diligence rather than inviting it. Scoped to land in time for the deck.

Engagements

Three ways to work with us.

Project

A defined study

Scoped and priced up front, delivered in weeks. The usual place to start, and the fastest route to a first finding.

Subscription

Ongoing tracking

Brand, category, or win/loss tracking with dashboard access — your always-on read on the market as it moves.

Retainer

Fractional insight partner

Senior research and analytics capacity on call — the insight function you're not yet ready to hire in full.

Founder

Insight should make the decision obvious.

Neal Blodgett
Neal Blodgett
Founder & Managing Partner

For more than twenty-five years, Neal Blodgett has helped B2B technology companies turn customer, market, and competitive data into growth decisions.

He works directly with CEOs, CMOs, CROs, and product leaders on market sizing, win/loss, buyer insight, positioning, pricing, segmentation, and marketing analytics — with a consistent bias toward research that's rigorous, analysis that's practical, and recommendations someone can actually act on.

Before founding Excelsior, Neal led market research and strategy at Aubergine Solutions and headed customer insights at TSIA. Excelsior is the distillation of that work — offered to B2B technology companies through both discrete research engagements and ongoing insight programs.

VP / Principal, Market Research & StrategyAubergine Solutions · 2000–2016
Senior Director, Customer InsightsTSIA · 2016–2025
Contact

Start a conversation.

Tell us the decision in front of you. We'll tell you honestly whether research can help — and if it can, how we'd approach it.

Prefer email?
info@excelsiormp.com
Based in

Santa Rosa, California — working with B2B tech across the Bay Area and remotely.